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Research papers

Europe 1992

The primary responsibility of the World Gold Council (W.G.C.) is to stimulate the demand for gold in all its end uses through promotion. Since two-thirds of newly mined gold is used in jewellery manufacture, this consumer-driven market is the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Sylvia Ruscheweyh, David Beazley
June 15, 1991
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Citation

Ruscheweyh and Beazley (1991a, June 15). Europe 1992. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/europe-1992